Only one company is getting away from the crisis and has been dramatically growing since its creation: Google. This growth is due to a very new and unique approach. What would Google do if it applied this method to other fields of activity? Media, restaurants, energy, real estate, banks... What would it be like if there were a Google Café; a Google car; a Google Cola, or a Google university?
Jeff Jarvis (the founder of "Entertainment Weekly" and the coordinator of buzzmachine.com ) tries to answer these questions in the book: deciphering the "Google laws". This book is both a survival manual and a manifest for innovation, which makes the reader rethink his activities, firm conception and job.
As Franck Riboud comments in the preface, "Google reminds us that if we want to change the rules, we have to build our success on the experimentation risk.".
This 400 page book costs about €22.
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