Google is at least launching the beta version of its new search engine. Apparently, it is similar to the previous one. The home page, the typography, the functionalities... nothing has changed. The user feels totally at home. ...but at the level of algorithm, "Caffeine" (the code word of the new application) makes the difference. According to Sitaram Iyer and Matt Cutts, the tow engineers in charge of the project, "Most of users will not see a real difference in the searchresults, but the new version will make it possible to increase the size, the speed and the precision of Google". The indexation speed and the relevance of results will be significantly improved.
The site Mashable.com wanted to test the efficiency of the most used search engine in the world (with 65% of the market in June 2009). Related to this site, with the example of a classical key word such as "holiday", Caffeine is nearly twice as fast as the previous version.
"Participative technology"
Since August 11, users have been invited to test the new version via a dedicated site (which is not finalised yet) and then share their opinion. Google is surfing on the fashion of "participative technology", leading the minds of Internet users to fill in the failures or to develop computer programs. This technology is widely used by Mozilla and has recently been settled by tow Microsoft employees. For the moment, on Caffeine, you can find many more praises than critics.
Stakes are huge for Google, which has to keep ahead of Bing (the new Microsoft search engine, associated to Yahoo!)...
Esther
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