At the close of this first workshop, vivacious and ingenious participants have expressed suggestions:
First, they rebelled and demand:
• Don’t BE A CONTROL FREAK because it’s not how it works
• Don’t THINK it’s an ADVERTISING campaign
• MODERATE negative comments
• Don’t UNDERESTIMATE the power of bloggers
• Don’t think Facebook is viral: you need to activate to be visible
• Don’t be afraid to OPEN the DOORS (« behind the scene » approach)
• Don’t HESITATE to call the EXPERTS where your classical agency does not master
• Don’t LAUNCH without any ANIMATION plan
On the other hand, they suggested many great ideas:
• LISTEN to what bloggers say about your brand
• TEST…OR NOT TEST: execution is key, TRY & LEARN
• Be INSPIRING: have a great story to tell the bloggers
• Be CREATIVE , SPECIAL, to surprise your audience (the WOW effect)
• SCHEDULE your actions on the web
• Be HUMAN: MIX digital with REAL LIFE experience
• Be SMART with tools: cross initiatives and choose the best ones for you
• Think LONG TERM relationship: keep track, contact, and animate!
• ENGAGE danoners to leverage your VIRAL potential
• ENGAGE bloggers making them actors of your project
• BE LOUD on your story, MORE QUIET on your BRAND
• THINK reward: they are worth it
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